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I was cruising the magazine rack at a local bookseller. Images of Dale Earnhardt Jr., draped in various Amp Energy Drink uni's - and to a lesser extent National Guard garb - are everywhere. No surprise there but it makes me wonder.
This time last year, and for several years past, Budweiser was the beneficiary of the immense popularity of NASCAR Nation's favorite driver. That Bud #8 and Junior in Bud duds were everywhere. I wonder what value is attached to all that incidental exposure? Advertisers know the answer. How much less did Bud fork over for the privilege to sponsor Kasey Kahne and his #9 Dodge?
And where are the Budweiser commercials featuring young citizen Kahne? I keep watching for them. Bud has had great ad campaigns. Some of Junior's Bud commercials are classics. The one where the Mutant Guys are chasing Junior's #8 is a favorite. Kasey has done some very funny spots as well.
Maybe they will combine and have Kasey chased by drunken AND desperate housewives, this time. We may find out during the Super Bowl.