We've moved the home of Bench Racing with Steve and Charlie to the new OnPitRow.com site. We'll continue to post over here for awhile, but please check out the new site and change your bookmarks. Thanks.
"Dale Jr. will debut his new three stripes on February 17 at Daytona 500. Working closely with the adidas Innovation Team, they have created a race suit featuring advanced ClimaCool technology. With extreme temperatures in the car, ClimaCool will lower Dale Jr.’s body temperature and combat fatigue, allowing him to be more alert and responsive in those final laps."
Two days prior to the race, Adidas will roll out their Dale Jr fan gear at The Sports Authority in Daytona. I wonder how those stores will do that week? Here's a link to more pics of Dale Jr's new Adidas duds.