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May 09, 2007


Diecast Dude

No, he's not better than Jeff or Jimmie or Kyle.

That said, I can see the marketing machine at Anheuser-Busch salivating at the prospect of Junior hitching his wagon to the Hendrick train. "The most popular driver in NASCAR joins forces with the most powerful team in NASCAR!" Also, Budweiser used to be on the #25, so there is a history.

And no one has ever accused marketing departments of taking a long view of things. They'll see the immediate impact and bet the house on it. Plus, lately they've been marketing Junior as a personality far more than a race car driver. In this scenario, visibility outweights on-track performance.

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