We've moved the home of Bench Racing with Steve and Charlie to the new OnPitRow.com site. We'll continue to post over here for awhile, but please check out the new site and change your bookmarks. Thanks.
As long as you live in Daytona, that is. Adidas, one of Dale Earnhardt Jr's new marketing partners is prepping for the launch of their new Three Stripes Dale Jr fan gear.
"Dale Jr. will debut his new three stripes on February 17 at Daytona 500. Working closely with the adidas Innovation Team, they have created a race suit featuring advanced ClimaCool technology. With extreme temperatures in the car, ClimaCool will lower Dale Jr.’s body temperature and combat fatigue, allowing him to be more alert and responsive in those final laps."
Two days prior to the race, Adidas will roll out their Dale Jr fan gear at The Sports Authority in Daytona. I wonder how those stores will do that week? Here's a link to more pics of Dale Jr's new Adidas duds.
Hidy-Ho Charlie.... This is certainly a huge move for Adidas and NASCAR. The target market here is not the norm and things are looking more and more like the PGA. Step aside Tiger!
Posted by: michael | February 02, 2008 at 06:48 AM